Meriko London, Gold Coast Collection.

Now that the dust has nearly settled on my house renovation, and I am safely back in my new office, it’s time to do a bit a of a catch up with all my lovely blog readers.

At the end of last year I was very fortunate to be asked to photograph the new ‘Gold Coast’ collection for UK jeweller Meriko London.

Fashion photography is not really something I have dabbled in too much, but having a mother that used to shoot for VogueI was curious to see whether it was in my blood. And in fact it was great fun and I was really pleased wit the results.

The fashion shoot was planned and styled by Natali Drake of Pearl PR and photographed at various locations in Laguna Village and beach in Estepona, West of Malaga.

Meri, the Director and designer for Meriko London, and Natali knew exactly what look they wanted to achieve for the new product launch campaign. Every part of the shoot was story boarded and planned with meticulous detail, which any fashion photographer will tell you is the perfect way to approach this type of shoot. With only a few hours of light and a big team involved everything has to run like clockwork to achieve all the shots required in one day. So as Natali managed the team and directed the model, I was free to concentrate on what I do best…take the photos.

Shooting an ad campaign on the beach in December isn’t ideal, especially when the brand is all about sunshine and travel, but we managed to pull it off (and full credit to Dannii the model for not moaning once at the freezing temperatures)! We used mainly natural light, with a little flash, but the natural soft light and assortment of reflectors was all we really needed.

It was great fun working with Meri and Natali and I’m really excited that talks are under way for me to shoot their new collection ‘Colorado Escape’ in September. All I know is that it will involve a motorbike, the dessert and a couple of pretty female models. So watch this space!

I hope you enjoy a few of the images and please do take the time to visit Meriko London’s website.

A big thanks to all those who played such a big part in a very successful shoot:

Client: Meri – Merikolondon.com

Art Direction and Styling: Natali – Pearlpr.co

Model: Daniela Garratt

Makeup: Rachel – Makeupmarbella.com

Hair: Alex – Flying Scissors Marbella

Location: Laguna Village

 

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